Mountains on Tap
Branding tap water is becoming increasingly popular as a way to increase consumer confidence in the safety and quality of municipal water supplies. This trend is driven by a growing concern for the environment, as well as the rising cost of bottled water. Hendersonville's decision to brand its tap water as "Mountains on Tap" not only promotes the quality of its water source but also educates consumers about the affordability of tap water. By showcasing the natural beauty of the mountains of western North Carolina as the source of their tap water, Hendersonville is creating a unique and memorable brand that can help attract visitors and promote the city's water resources.